Lemurian Congress

Okay, these Womrath's advertisements are lots of fun. From November 29, 1930, this one tells us that reading books is WAY more enjoyable...

Having -- like most of the rest of the country -- concluded that the newly-born depression was no big deal, The New Yorker, managed to virt...

In the November 29, 1930 issue of The New Yorker, Robert Benchley concluded his weekly theatre column with this: I am now definitely ready ...

My impromptu "Weirdest Metaphor" award goes to Madame Nina's geranium cream (New Yorker, November 22, 1930), which confuses a...

Advertising came into its own during the '20s, having learned that nothing sells a product like fear. I imagine executives sitting aroun...

I think this picture is very funny. At the very least it makes a stoic ritual look as ridiculous as it probably is. Caption contest! No p...

Here's a wonderful advertisement from Womrath's bookstore, intended to convince us that READING about stuff is more exciting that ...

It's really an advertisement for a cruise (eg. if you notice your husband getting stressed, take him on a cruise), but you'd be exc...

A poem for the uneasy modern, from the November 1, 1930 issue of The New Yorker. This is the time of wonder, it is written; Man has undone t...

I love the qualification in the Mark Hellinger endorsement: one of the best novels IN ITS CLASS. Just so we're not confusing it with Do...

The New Yorker film reviewer of 1930 ("J.C.M."), after pooh-pooing the trend toward larger-format films (so-called "three-dim...

As best as I can glean from the pages of The New Yorker, 1930 was the year of: Backgammon. All the department stores were selling deluxe set...

By extension, if you're wearing the WRONG clothes then games are only half as much fun.

I am near the end of the 1930 issues of The New Yorker, and I am interested to see when Adolph Hitler begins appearing in the pages. I knew ...

You might remember the spectacular introduction of the Toastmaster back in February of 1929. But holy shit, have you seen the new and impro...

During 1930, the cigarette manufacturers continue to aim their advertisements at the Gay Young Things. It was a market that Murad had long c...

From the September 27, 1930 issue of The New Yorker, here's "Anachronism," written by a poetess with the rather unpoetic name ...

By September 27, 1930 the talkies had hit their stride. The technology had advanced to a point where procedures for recording sound were sta...

Yes, this General Electric advertisement on the back page of the September 20, 1930 New Yorker is...baffling. I can only print it in full. D...