Come Out of That Kelly Pool!

Okay, these Womrath's advertisements are lots of fun. From November 29, 1930, this one tells us that reading books is WAY more enjoyable than any of the (then-) current fads, including Kelly pool.

Stop falling through that auction bridge...quit trying to walk into that full-house on your inside straight...don't leave your footprints in that sand-trap. Roll your bones in another alley! Save your quarter...only a fourth of a dollar...for a gamble where you're sure to win...adventure...romance...how detectives get their man-hunts...how the great got that way...Use your two-bits to rent a book from Womrath's...for a week...

Throb of Tom-Tom Cats!

Here's a wonderful advertisement from Womrath's bookstore, intended to convince us that READING about stuff is more exciting that actually EXPERIENCING it. They make a strong case for the joy of delightful puns and alliteration, at least...

Ankles aweigh! All abored the SS. VAN DINE...sailing to darkest Boop-a-Doop...land of mystery and philovances. Star-drenched daze. Sunkist knights. Drone of dramaturgic dromedaries...drowse of drastic dhuhinkies. Lots of good fellahs. Oil-burning cannibals...ready to take pot-luck with missionaries. Pooh yourself! More fun to stay home...

The advertisement mentions fiction, travel, biography, and history, so I suppose the dense wordplay is meant to evoke all those things: the mystery books of Philo Vance, the "darkest Africa" travel literature, Hollywood biographies, and...whatever "dhuhinkies" are.

(The New Yorker, November 15, 1930)