The P. Lorillard Company advertised these "little cigars" with an amusing ad campaign. While the name "Between the Acts" suggested a person who wanted a quick smoke during a theater intermission, the advertisements focused on more entertaining moments when the protagonist had very little time to spare.
I can't remember any of the previous ones right now, but I get a kick out of this one from May 17, 1930. There are so many cute symbols involved. I'm not sure why he has a feather in his tophat, but he's obviously the drunk husband coming home and trying to sneak into the apartment without his wife seeing him. He's holding his shoes in his hand so he can move silently, and because he's smoking a "Between the Acts" cigar we know he only has a few seconds before his wife clobbers him with her rolling pin.
I particularly like the way she's rolling up her sleeve in the background, and the fact that you can't see her face. This is such a fun, ominous, and perfectly-designed image!
PS: When will people stop recognizing the rolling pin as a weapon wielded by disgruntled housewives? I'm not even sure how *I* recognize it, except that it was probably a staple of cartoons throughout the '40s and '50s. Like so many symbols of the times, the cartoons serve as an unintended method of feeding the public consciousness. Someday children will only recognize trees because they saw them in Merrie Melodies.
PPS: Who was the mysterious artist "F.G.C."? I'm unable to find out. I've certainly seen his/her work elsewhere in the magazine, and you can find a few references to his advertising copy online, but other than that...