I've started to become aware of these CREEPY ads from H. Jaeckel & Sons, furriers. Besides having the lighting and mood of a 1920s Tod Browning film, they also tell the ongoing cheerful story of a woman (in a fur coat) who is being stalked by a man (who is also in a fur coat). What's even more strange is that the write-ups are only tangentially related to the disturbing images, as though the IMAGES were the real point and the ADVERTISEMENTS only an after-thought.
This one (October 16, 1926), shows a woman being chased up a flight of stairs:
If we inclined to "punning" we might say furs are going up. The situation however is this: Really rare furs are found in two or three shops in the entire world. We are included in this rather limited circle.Then there's this one from October 23, 1926, in which two young ladies are being followed by American Psycho:
Boyhood's game of Follow-the-Master is carried into manhood with no dimunition of the spirit of pursuit. Masculine eyes will eternally follow the fur coat that contains and expresses beauty.It's a no-brainer to say that "following women" had different social connotations eighty years ago. Even so, the first advert made me think "hmmm, that's strange." The second advert made me think that H. Jaeckel & Sons had an unsavoury fetish.