The caption says that Louis Philippe, "Parisian colorist," is studying this woman's coloring.
Yeah, right! He's got the mustache of an oversexed Frenchman, and she has the sparkling eyes of a lady in lust! Plus she's grabbing her right breast and saying "I cannot feel it." For some reason.
These "Rouge Incarnat" advertisements have been getting steadily more raunchy. Oh, for the chaste days of Krasny!