1929 was certainly the year of The Great New Yorker Cigarette War. In terms of advertisements, Chesterfields appear to have knocked off Old Golds and now hold the coveted, full-colour, back page position. And they have all stopped sparring with candy manufacturers, who had introduced a doomed "eat candy instead of having a cigarette" slogan that was easy to attack ("Smoke a cigarette to control your waistline!")
Meanwhile the Spud cigarettes gamely try to keep up. But holy crap, look at this picture.
What the HELL is going on? This is, I confess, the wackiest-looking New Yorker advertisement I've seen so far. It looks like the mad professor has just perfected his mind-control machine, and he's so excited that he can barely control his bizarre crotch.
But no, that's a radio, and they're listening to a football game, and they're so excited that they've started chain-smoking. You see, Spud's angle was that it was a "cooler" cigarette, and therefore its benefits would be noticed only after you had smoked about 36 in a row. Their motto was "Judge Spud...Not by first puff...but by first pack."
Those manipulative, evil bastards.