The articles in the 1929 New Yorker continue to use the stock market crash as fodder for jokes and insults, but now the advertisers are trying the angles:
It's an advertisement for Fatima cigarettes, and the tagline is "Yes...and what a whale of a difference just a few cents makes." Fatima's gimmick was that their cigarettes cost more than the rest, but only because they were far superior.
Anyway, what is this advertisement meant to convey? Is the guy in the picture receiving good stock news, or bad? Considering that pretty much EVERYBODY got bad news at this time, it would seem awfully strange to alienate customers by saying "Ha ha, YOU might have lost everything, but FATIMA smokers didn't!"
On the other hand, if the guy in the picture DID lose everything, why are they all so happy? Is it because they have a backup plan: to put their amazing levitating dog on the vaudeville circuit?
I don't know and I am confused.