Meet the Happy-Go-Luckies

Oh wow, these things are ugly and weird.

It gives us great pleasure to present the twelve Happy-go-Luckies, the most amusing place cards that ever graced a sophisticated dinner table. Don't you like the way the cigarettes actually form part of the picture? Do you see that they make the legs of the little bathing girl below...and that a match makes her parasol stick?

As of April 12, 1930 the Lucky Strike company had made twelve varieties of these monstrous things, including what I think is a lady golfer and some jockeys jumping over cigarette-barricades. If we're lucky they'll print close-ups of the others in future issues.

Meanwhile, since they don't make 'em anymore, you can always build your own by centering the picture on your computer screen, taking a pair of gardening sheers, and cutting them OFF the screen, being careful to not disturb the other items on your desktop.*

If you don't want to cut a hole in your monitor, you can always hope to buy them at an online auction. Here's a lot of eleven that recently sold for $100.


Are you wondering what's on the back?


* Don't actually do this!