Thursday, April 24, 2008

Chilton Pen Secrets

One reason I read so much pre-60s material is because I'm curious to see how women are represented and -- when they have the chance -- how they represent themselves.

After putting up with hundreds of 1920s New Yorker advertisements for executive pens, I've finally run across one that's specifically aimed at women. Do you think it takes a different approach from the others? Oh nelly.

It really IS about pens, HONEST.
It's about these new Twice the Ink Chilton Pens done in vanity leathers: natural ostrich, alligator, and lizard skin.

Really, they're the most fetching things...just the "utterly different" sort of pen for that sort of girl who knows how to make her briefest notes fairly leap out of the litter when the Morning Male begins to shuffle his nine o'clock letters...

...But, honestly, that's so modestly moderate that it fairly makes a secret of the proven fact that any lady-size Chilton holds three-to-five times more ink than other lady-size pens. Stop and try one at the better pen-counters.
I'm trying to figure out if these pens are marketed to housewives or secretaries, and whether women back then actually spoke in this goofy, bouncy vernacular. I bet a lot of them did.

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