I apologize for this sudden glut of New Yorker advertisements. I try to engineer this blog so that there are no "runs" of similar content -- personal anecdotes, pictures, videos, book reviews, etc. -- but I'm reading an AWFUL lot of The New Yorker recently, and I'm discovering SO many things that I simply can't resist posting. If I don't post them now I never will.
It's Clara Bow having her daily nibble!
What's most striking about this advertisement is its mix of '20s and '30s styles. The art nouveau graphics -- dots, pyramids, choppy picture cut-out -- are sheer '20s, as are most of the typefaces and Clara Bow's top. But her skirt, plus the audacious tone and the style of the "Chock Full O' Nuts" logo and "munch enjoyment" subheading are unlike anything I've seen previously in the magazine.
A change is afoot, I can practically smell it. This is good because -- between you and me -- I've never much liked the look of the '20s.
(The New Yorker, January 26, 1929, p.62)