Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, January 17, 2010

"God's Country: A Short History" by Ralph Barton

The New Yorker panned this book, but it sounded so interesting that I couldn't resist finding a copy: "God's Country: A Short History" by Ralph Barton, published in 1929. As you can see by the tag list for this post, it contains elements of pretty much everything I talk about in this blog.

Barton was a popular '20s cartoonist and caricaturist, and he seemed to be trying to establish himself as a writer before his manic-depression prompted his suicide in 1931. I'm not surprised that he killed himself two years after writing this book. "God's Country" is a bitter thing indeed.

It's a satirical, absurd history of the United States, beginning with Christopher Columbus and ending with a bizarre dystopia in which women have taken over the government, radio advertisers have inadvertently caused widespread looting and domestic terror, and poison gas has destroyed everybody except for eight criminals who -- following the intentions of the pilgrims from the beginning of the book -- set out to wreck everything all over again.

Oooo, it's nasty. Barton has equal loathing for Democrats and Republicans (known in the book as "Uniboodlists" and "Multiboodlists" for reasons I didn't understand), Presidents ("Misters"), businessmen ("Interests"), newspapers (who dictate "Public Opinion"), and the everyday citizens who allow the aforementioned to get away with everything they do, over and over again, throughout the entire history of democracy.

Is there anybody Barton doesn't hate? He appears to have sympathy for Native Americans, he finds few unpleasant things to say about Abraham Lincoln, and he goes out of his way to avoid lampooning African Americans, but for the most part "God's Country" is a relentless, snarky skewering of EVERYBODY. And that means you too, reader. And me.

You can imagine how tedious such a book can be. It's especially tedious to somebody (like me) who doesn't know the finer points of every President -- errr, Mister -- in American history. Barton goes through them all, giving them the names of monarchs ("St. Abraham," "Franklin the Debonaire") to highlight one going theme throughout the book: the American obsession with electing "jus' plain folk" who are -- in actual fact -- part of the social elite who have been carefully groomed to appear otherwise.

This obsession is one element of the book that still holds true today (see Palin, Sarah). Another element is the reliance on FEAR to manipulate public opinion, as formented by business requirements and amplified by the newspapers. We sometimes fall into the trap of thinking that the disgusting collusion of politics, business, and media is a relatively new phenomenon. "God's Country" will tell you different.

After 250 pages of spot-on satire, Barton comes to women's suffrage and temperance activism. I can only assume that he really, really didn't like women, as the book tips from "cutting satire" to "cruel stereotype" in the space of a few pages, detailing a world where women with "blacksnake whips" run around emasculating everybody and turning them into "ex-males." They conceive arbitrary rules and devise irrational schemes to enforce them, finally bringing about the downfall of the already-tottering country. It's ludicrous and leaves a bad impression, and is probably one of the reasons The New Yorker reviewer panned it.

But there are great moments, especially near the end when everything goes completely off the rails. The businessmen are discovered to have retreated into a secret society with its own language ("Six huh pcent a fi million dollas is thutty million dollas. Fiscal.") and in a mysterious desert pilgrimage they invent golf. This presentation of Big Business as a totally self-interested, self-contained, and illogical cabal is ominous in light of the subsequent financial collapse.

When the new breed of radio announcers start to amuse themselves by shouting demands like "Desire to see a prize fight!" and "Long to see a movie about Arabs!", the book provides an amazing insight into '20s popular culture. It's like reading a Readers Digest Condensed Version of The New Yorker between 1925 and 1929:
[They were] soon being ordered to deodorize, to smear mud on their faces, to hate New York, to play Mah Jong, to do cross-word puzzles, to ask each other questions, to bathe in violet rays, to develop personalities, to practice numerology, to adore the Russians, the negroes and aviators, to eat Eskimo Pie, to throw bits of paper out the window, to have themselves psychoanalyzed, to engage in Marathon contests, to eat liver and to perform a thousand other like obediences.
When "God's Country" is good, it's very, very good, but most of it is the 1920s brand of screwball, sledgehammer burlesque that leaves me exhausted, alternating with some surprisingly dry historical dissection.

More importantly, however, it is a clear expression of the immense disgust that an intelligent, educated, creative, and mentally-tortured man had for all the things he saw in the world around him. If he'd had a more balanced view of human nature then "God's Country" would be an easier book to read, but it never would have been written in the first place.

Monday, January 11, 2010

Dr. Seuss and Flit: "The Big Game Hunter"


I was going to mention that Dr. Seuss draws his insects larger than they really are, but then I'd also have to mention their binocular vision, their dentition, and their unusual number of legs.

Actually, if you look at these creatures and manage to forget that they're "funny," some of them are downright scary!

Sunday, January 03, 2010

Someday...


(In reference to Reuben's practice of naming sandwiches after Broadway stars..."The Eddie Cantor Chicken Club," etc. The artist is Leonard Dove.)

Saturday, December 26, 2009

Cock-Crow of the Bantam Car

I understand that '30s periodicals were not particularly sensitive -- offenses against God and Country excluded -- but I'm a bit surprised by the pictures in this March 1st, 1930 advertisement from The New Yorker. They represent the "American Austin" car as the victorious rooster in a bloody cockfight.

The rest of the advertisement is simply a list of statistics and celebrity endorsements. The cockfight metaphor is only addressed in the pictures. It's SO BLASE.

This is particularly strange because cockfighting was illegal in New York state in the 1930s, and I only know this because Morris Markey wrote a great piece about it ("Feathered Warriors") in an issue of The New Yorker just one month before. And while the magazine itself made lots of explicit (and complicit) mentions of the illegal liquor trade, the ADVERTISEMENTS never did so (though they did sell cocktail shakers and such).

In short, showing this cockfight imagery would have been akin to saying something like: "The American Austin: The best bootleg gin around!" They couldn't do it for booze...why could they do it for a bloodsport?

Monday, December 21, 2009

A Word to the Fellas Who Wear Trackpants


You're always proud of her.

Good cause you have too. Sitting beside her in the car...strolling down-town...stepping out together...you know you have a perfect right to take pride in her appearance. But how does she really feel about you? Very little gets by that appraising glance... How do you suppose you would look to yourself, as well as others, say, on fifty feet of film?

Your tailoring is good, unquestionably. Your feet are well shod. And the Stetson emphatically lends an air of distinction. Yes, you'll pass inspection. And down deep, there's a little, sneaking feeling that you may have caught a gleam of pride in her glance, too, when it happens your way. There's really nothing like a smartly proportioned Stetson to finish off any turnout.
(From the February 22, 1930 issue of The New Yorker, when women reclaimed their waists, regular folks had stopped investing money, and men STILL wore hats).

Wednesday, December 16, 2009

Sung by Libby Holman


Awww, I just love these slang-filled, over-alliterative '30s record advertisements from Brunswick.
Happy Because I'm in Love -- What a kiss can do to this mean, moanin' mamma! Lurid Libby admits a loss of reason in this--the confession of a conquered coquette.

More Than You Know -- Here's Libby giving some gent a break and some thousands of Holmanites the thrill of a life-time--on Brunswick Record No. 4613.
They're talking about the infamous Libby Holman, who you can hear sing "Primitive Man" here. It's such a cool song.

Tuesday, December 08, 2009

Official Spam Zone!

Over the years this blog has been spammed occasionally, but during the last month it's really picked up. Each morning I'm informed of new spam comments linking to viagra, computer software, and all the rest of the usual stuff.

Turning on word verification appears to have stumped the spambots, but I'm happy to announce that both "Clerk" (Learn dance online!) and "Rash" (Getcher mobile phone accessories!) have persevered, manually tailoring their messages to the blog subjects. I particularly like Rash's approach.

If it gets any worse I'll need to turn on comment moderation (or briefly disable comments until the flurry dies down), but in order to give ALL visitors a chance to enjoy my blog, I'm designating this particular post a SPAM-SAFE ZONE! I won't delete spam comments attached to this message! Go ahead and promote fly-fishing, Russian brides, and fraudulent insurance scams...maybe somebody will actually click on your links!

The policy for the rest of the blog remains unchanged, but please let THIS post be your happy playground!

Dr. Seuss and Flit: "Whoopee!"

Who ever said Dr. Seuss wasn't a horndog?


From the January 25, 1930 issue of The New Yorker. And, errr, "of its time."

Tuesday, November 10, 2009

Dr. Seuss and Flit: "An Optimist"

On January 4, 1930, Dr. Seuss gives us two tragically mutated Lovecraftian nightmares...AND a well-worn vaudeville joke!

This "What is an Optimist?" schtick was a big thing at one time, but it's hard to know whether it was passe by 1930.

I bring this up because throughout its first year of publication the fledgling New Yorker magazine peppered its pages with the same joke, over and over again:
Pa, what's an optimist?

A man who thinks he can do it in par.*
Sometimes, for variety, they'd reverse it.
A man who thinks he can do it in par.

Pa, what's an optimist?
This was obviously some New Yorker editor's 1925 idea of a joke, and the repetition was also supposed to be funny, but...well, I hereby admit that I didn't get it. Eventually it seemed like something they were doing just to fill the occasional half-inch of blank column.

* (I'm paraphrasing a bit because I haven't read those issues in several years, but the joke appeared so often that I think it's permanently engraved in my mind).

Friday, October 23, 2009

There's a Knox Store Convenient to Every Social Rendezvous

For several months in 1929 the "Knox Store" had been warning New Yorker readers about the folly of wearing the wrong hat. In these advertisements, the unlucky fellow would show up at a football game in a tophat, or at a piano recital in a bowler, the point being that only Knox can keep you stylish and "proper" for every event.

None of these ads have been interesting enough to post...until this one from December 21st.


Why is the child running away and crying?
Far better for the heirs to know at once that there isn't any Santa Claus than to render them permanent idiots by his sudden appearance in the Wrong Hat, just because you rather fancied yourself in the part.
So if you're playing Santa this year, make sure you wear the correct Santa hat...otherwise you'll turn all the little heirs into permanent idiots.

Beautiful!

Thursday, October 15, 2009

Cold Coffee Makes Cold Hearts

The last time we joined the Edicraft company, they were saving marriages with easy-to-make toast. But apparently that wasn't enough.
She poured. He tasted. She smiled. He scowled. She wept. He left.
What is the latest sin of the 1929 bride?
And thus was another romance drowned in a cup of pallid coffee. Higher courts have ruled that grounds in the cup are grounds for divorce in every state of the Union...
Yes, the folks at Edicraft must have realized that divorces happened even for those who owned the Edicraft Speed Toaster! A new innovation was required to keep men from scampering at the breakfast table...

...the Edicraft Siphonator!


(Mistletoe not included, and best not put inside the Siphonator anyway).

"Electric, automatic in operation, massively-modern in design," the Edicraft Siphonator was...well, a coffee maker. The advertising copy fails to state why it's so darn great, except for mentioning that it has a "left-hand tap" which dispenses hot water for tea...or for diluting the coffee you've poured out of the right tap.

So on Decemeber 14, 1929, the Edicraft people had found a new way to keep marriages together. But what, I ask, of the undercooked pancakes?

Monday, October 05, 2009

Dr. Seuss and Flit: "Selfless Death"

Awwww, this one is truly sad. Not even the ubiquitous cat could bear to be in it.


From the December 7, 1929 issue of The New Yorker. Weep!

Friday, September 25, 2009

The Yo-Yo - Helen Kane - Poop Connection

If you've been reading this blog today, you've been wondering what yo-yos have to do with feces. I myself wasn't aware of any connection but a November 23, 1929 advertisement from Reubens gives us this, a note handwritten by Helen Kane.


I mentioned this morning that one of the 1929 yo-yo tricks was the "Boop-a-doop," obviously derived from the Helen Kane song "I Wanna Be Loved By You." Then, later in the day, I told three stories about poop. Now I give you a note written by Helen Kane in which she says
I wanna be loved by you --
Poop Popp Poop Poop
There you go! I don't just write about random things! It's all connected, just sometimes you have to wait a bit!

PS: I find it hilarious to think of Broadway star Helen Kane being so drunk at Reubens that she can't even remember the lyrics to her one hit song.

PPS: A long time ago I posted some of the choicest Reubens advertisements. Remember? They would spy on their celebrity guests, and then write about what they ordered and what terrible pigs they were. As of 1929 the new Reubens schtick is to publish celebrity quotes, and then somewhat more discreetly call them pigs.

Stocks and Cigarettes

The articles in the 1929 New Yorker continue to use the stock market crash as fodder for jokes and insults, but now the advertisers are trying the angles:


It's an advertisement for Fatima cigarettes, and the tagline is "Yes...and what a whale of a difference just a few cents makes." Fatima's gimmick was that their cigarettes cost more than the rest, but only because they were far superior.

Anyway, what is this advertisement meant to convey? Is the guy in the picture receiving good stock news, or bad? Considering that pretty much EVERYBODY got bad news at this time, it would seem awfully strange to alienate customers by saying "Ha ha, YOU might have lost everything, but FATIMA smokers didn't!"

On the other hand, if the guy in the picture DID lose everything, why are they all so happy? Is it because they have a backup plan: to put their amazing levitating dog on the vaudeville circuit?

I don't know and I am confused.

Wednesday, September 23, 2009

Dr. Seuss and Flit: "Cello Contraption"

He's trying out that panel-style again in the November 16, 1929 New Yorker:


It's difficult to comment on this one, other than to suggest that spraying insecticide directly into your face is probably a bad idea. Note that the cat was smart enough to move out of the way.

Sunday, September 13, 2009

Dr. Seuss and Flit: "Insect Heaven"

This time around -- in the October 26, 1929 New Yorker -- Dr. Seuss draws some pretty cool bugs. I like the way they speak in old-timey-prophet fashion.


The good doctor has also added to theological knowledge: Insect Heaven is located within sight of Earth and Saturn, and perhaps the other planet is Uranus with slightly exaggerated rings. Scientists have yet to locate the distinctive planetary feature which looks an awful lot like the letters "Dr. S".