Most of us know that an annoying advertisement can be just as effective as a nice one. You know those commercials that are loud and brash and deliberately ugly? Their point is not to make you ENJOY them, it's to make you notice them and remember the message.
I live life blissfully free of adverts and it's rare that one actually enters into my consciousness. But I've developed such an irrational hatred of this Canadian Tire "Mortgage" character that I have to admit it: the advertisers, by being sneaky, have managed to get me. They've won again.
Every time I see this guy pop up somewhere -- most commonly at BlogPatrol, where I track my blog stats -- I get a hot feeling in my face and I try to minimize my exposure by frantically "clicking through." If I'm lucky I can get to my stats without ever seeing him, but more often than not I miss the links and wind up on other pages, where I see him again...and again...and again.
Why do I hate him? Partly because he looks "stupid," but mainly because he makes no sense. What is he supposed to be? Why's he dressed like that? Why's he always grabbing things and then falling down? YARGH!
The thing is, if I didn't hate him so much I would never have absorbed his message: Canadian Tire offers payment plans of some sort. Despite my best efforts this sidebar advertisement has effectively reached me. I now know exactly what Canadian Tire wanted me to know. Hey, I'm even indirectly advertising for them by telling you all how much I HATE the commercial.
The fact that I would NEVER get a loan from Canadian Tire is beside the point; other people DO want to get loans, and if they hate that egg-shaped guy as much as I do, they'll notice the advertisement and the message will get across.