I adore these advertisements that managed to fit at least one word of slang into every paragraph.
Fashion dictates that sports shall rule the day...and milady must needs get her a snappy coat of tan. But not--oh, heavens not--by exposing her delicate skin to the cruel rays of a burning sun!Incidentally, look at that picture. It's from 1929, but that, my friends, is a gorgeous '30s hairstyle. It's fascinating to see styles, slang, and even typefaces mutate from 1925 to 1929!
Tangee Tan, the fascinating new shade of Tangee Face Powder, is what everyone (that is, everyone who knows what's what) is using to acquire that charming summer complexion.
No oils...no creams...no bother. A mere pat of the puff transforms you into the bewitchingest water sprite who ever flounced a fin at Newport!
PS: 1929 seems to have been the year of the fake tan and the fake hosiery, always involving either a powder or an oil. It seems that bare legs were suddenly fashionable because they were risque (and cheap), but women still had to make them look not-bare.