"A woman," said the Cynical Bachelor, "changes her mind as easily as she changes her dress."WHAT? All of these ads make some weird generalization about "feminine psychology." Then, as if the generalization wasn't odd enough, they have to contort it into a promotion for Frocks and Frills...always in a single paragraph, and probably with very little time to think about it. So you get these offensive openings, followed by a "final thought" that's supposed to sell the clothes but only confuses you.
"Let us be frank, old boy," said He to Whom Feminine Changes are a Natural Phenomenon, "a woman changes her dress often. But, in all things that really matter, she never changes her mind at all.
"For her mind is made up on the vital matter of being always attractive to men. And, granted she can find new dresses that reveal new facets of her attractiveness, she must change her clothes to keep from changing her mind.
"All she needs is some source of clothes that make attractiveness assured. And, if she knows those charming little Salons of Feminine Personality, the Emily Shops, she need never change her mind, and she can always change her dress, to the most fascinating effect."
I should have started posting these earlier...if I run across more I'll put them up.