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There are many lessons we can learn by looking at the past, but I wouldn't recommend studying the Murad cigarette advertisements from The New Yorker. Here's their advice from the May 19, 1928 issue:
When you have unexpectedly run over a traffic cop, don't wait for him to get up and bawl you out, but...Offer him a MURAD.Now we know why flappers were so unpopular with authority figures.
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